The best Shopify loyalty apps, including pricing information, are listed below. A loyalty program is one of the must-have components of a successful e-commerce store and D2C brand.

You should want to do anything possible to help to create a strong emotional connection between your customers and your brand.

Why? Because it creates customers that buy more often, resulting in a higher LTV (lifetime value).

One of the biggest costs you are going to incur running an e-commerce brand is acquiring customers. When you are able to generate more revenue from your existing customer base it results in higher margins and a healthier bottom line.

It’s always going to be more cost-effective to create repeat purchasers than it is to find new customers. One of the easiest ways to help increase the LTV of each customer is to launch a loyalty program. There are many available options to help you quickly introduce a program, but with so many options available how do you know what the best Shopify loyalty apps are? We are going to help you narrow your choices.

A well thought out customer loyalty program makes your brand more appealing. Consumers love to be recognized and rewarded. This nurturing process can drive your LTV through the roof, and it’s much easier to set up than you might think.

If your e-commerce store is running on Shopify there are several customer loyalty apps available that are plug-and-play. You can have a customer loyalty program setup and running in no time.

A quick search in the Shopify apps store for “customer loyalty” will kick back 1,022 results:

best Shopify loyalty apps

Best Shopify Loyalty Apps

So, how do you know what are the best Shopify loyalty apps? What one is right for your e-commerce store?

To help you make the best decision, here is a list of the best Shopify loyalty apps available right now, complete with detailed information regarding their features as well as their pricing. This should help you select the best Shopify loyalty app.

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1. Loyalty & Rewards Loyalty & Rewards Loyalty & Rewards is one of the fastest growing loyalty apps for Shopify, and they are taking their winning-formula from their top-rated reviews app (it’s ranked #1 on our list here) and building a feature-packed loyalty program that has a forever free plan that gives you access to all of its features — something other loyalty Shopify apps don’t do.

Some huge brands running on Shopify Plus are already using this program — Colgate, HBO, and to name a few — yes, it has incredible features that massive D2C brands are already using it.

It’s incredibly easy to set up, and fully customizable. You can edit all of the widgets and forms to match your brand colors, as well as the emails sent to your customers.

There are three ways to use the program — points rewards, referral rewards, and a VIP program. This app also integrates with all of the other email and marketing apps you may use, to complete a comprehensive full-circle marketing and promotion campaign for your Shopify store.

Here is a breakdown of the plans and pricing for Loyalty & Rewards:


  • Free forever
  • Points Program
  • Referral Program
  • UI Launcher Customization
  • Up to 100 orders

$29/month (Premium)

  • 7-days free trial
  • Points Program
  • Referral Program
  • Branding removal
  • Point Branding
  • UI Launcher Customization
  • Apps integrations

$119/month (Business)

  • 7-days free trial
  • Points Program
  • Referral Program
  • Branding removal
  • Email Layout Editor
  • UI Launcher Customization
  • POS integrations

$399/month (Professional)

  • Points Program
  • Referral Program
  • VIP Program
  • Custom HTML Email Editor
  • API Access
  • Branding removal
  • Dedicated Onboarding Support
  • More!

2. rewards loyalty Shopify app review is a very simple, yet highly effective rewards program. It’s based on points and has a referral program built-in. This is available across all plans. There is a more in-depth VIP rewards option available on paid plans.

The great thing about is pricing. Many of the loyalty apps on the market charge based on website traffic or the number of customers enrolled in your loyalty program. This type of pricing model can become very expensive, especially for large e-commerce stores. has a very nice pricing model, making it very affordable for a store to implement a loyalty program using the free version of the app and then upgrading as the store’s revenue grows. The pricing is based on features.

Here is a breakdown of the plans and pricing for


  • 10+ Ways to reward
  • Points & referral programs
  • Visual customizations
  • Default rewards emails

$49/month (Starter)

  • All Free features
  • Full design customization
  • 1 Smile App integration included
  • Remove branding

$199/month (Growth)

  • All Starter features
  • Nudges (engaging on-site pop-ups)
  • Points expiry
  • Advanced analytics dashboard

$599/month (Pro)

  • All Growth features
  • VIP program
  • Unlimited Smile App integration
  • Access to Success Manager

3. Bold Loyalty Points & Rewards

Bold Loyalty Points & Rewards Shopify app review

Bold Loyalty Points & Rewards is a straight-up loyalty program based on points. Customers earn points for each purchase and can then use those to claim special offers or use them to make purchases.

It’s important to understand that this app isn’t a referral program or an affiliate program. This is a great choice if you only want to incorporate a loyalty points program. There are a lot of options available, allowing you to create a points program that meets your specific store’s needs.

There are several widget options available as well, allowing you to reward your customers for sharing on social media. You can also seamlessly integrate your loyalty program into your email marketing templates to help drive awareness and participation. The customizing features allow you to create a program that truly fits your brand.

Here is a breakdown of the plans and pricing for Bold Loyalty Points & Rewards:


  • Up to 200 members (customers with points)
  • Up to 3 rewards
  • Offer points for signups, purchases, social sharing
  • Customize widget
  • 1 active campaign


$0.05 per member above 500

  • Includes 500 members
  • 6 rewards, 2 campaigns
  • 1 custom reward
  • Custom widget & icons
  • No Bold branding
  • Customer tiers
  • Referral program
  • POS Integration


$0.03 per member above 5,000

  • Includes 5,000 members
  • Unlimited rewards
  • Unlimited active campaigns
  • Unlimited custom rewards
  • Customize all widget Icons


$0.02 per member above 25,000

  • Includes 25,000 members

4. LoyaltyLion: Loyalty, Rewards & Referrals

LoyaltyLion Loyalty, Rewards & Referrals Shopify app review

Keeping your store’s customers coming back is the easiest way to scale revenue. The LoyaltyLion app has several ways to help you accomplish this. From sending emails with discount codes to your customer to custom VIP programs, it’s all very easy to deploy.

There are several templates already created that you can customize to match your branding. All of the themes are also optimized for all screen sizes, which is important seeing as how mobile traffic numbers continue to rise.

You also have full control over how you award points for purchases. It can be product-specific or based on the total cart value. One of the slickest features of this Shopify loyalty app is the ability to set time limits on when points can be redeemed. This is a great FOMO tactic to help drive sales.

There are also many features that allow you to help educate and inform your customers about your loyalty program, its benefits, and your latest offerings. The analytics provided to you within your Shopify dashboard help you see exactly how it’s helping you drive more sales.

Here is a breakdown of the plans and pricing for LoyaltyLion’s Loyalty, Rewards & Referrals:


  • 800 monthly orders included
  • Unlimited members
  • Access to the basic loyalty features
  • Add advanced features from $5/month

$159/month (Small Business)

  • 800 monthly orders included
  • Unlimited members
  • Kickstart your loyalty program with our core features

$399/month (Classic)

  • 2,000 monthly orders included
  • Unlimited members
  • Take your loyalty program to the next level

$699/month (Advanced)

  • 4,000 monthly orders included
  • Unlimited members
  • Access additional rewards and support
  • Multichannel loyalty

5. Swell Loyalty & Rewards

Swell Loyalty & Rewards Shopify app review

Swell is a customer loyalty program that allows you to reward points based on actions. From purchases to referring friends and sharing your brand on social media, there are several ways to reward your customers for not only purchasing themselves but also encouraging their audience to engage with your store as well.

This is a loyalty program that is also heavily focused on email capture, which is a great angle, as email marketing can be the most lucrative campaign a store runs in terms of revenue generated. Shopify stores that are heavily email focused can literally print money on demand.

What’s nice about Swell is its free plan, which allows you to access all of the popular features — email capture, loyalty reward points, and referral program — for up to 100 orders per month. Once you cross that threshold upgrading to the paid plan shouldn’t be an issue.

Here is a breakdown of the plans and pricing for Swell Loyalty & Rewards:

Free (Bronze)

Plan available to stores with fewer than 100 monthly orders

  • Upgrade to Silver required with more than 100 orders
  • 10+ Rewards Campaigns
  • Powerful Referral Program
  • Customizable Email Capture Tool

$29/month (Silver)

$0.35 per order after 200 total orders per month

  • Best for stores with 0 – 400 monthly orders
  • Run an Omnichannel Program
  • More Customization Options
  • Automatically Sync Email Subscribers

$249/month (Gold)

$0.20 per order after 800 total orders per month

  • Best for stores with 400 – 1000 monthly orders
  • Easy-to-use Rewards Page templates
  • Integrate with ReCharge
  • Deep Email Marketing Integrations

6. Rise: Gift Cards & Loyalty Gift Cards & Loyalty Shopify app review uses a much different approach than other Shopify loyalty apps, as they go beyond a standard points program. Instead, they reward your customers with currency to redeem in your store.

Each customer in the program receives a store card, which they accumulate their reward currency on. Not only can they use this for purchases, but they can load up the card themselves as well, creating a store-specific digital wallet.

The customization options for your rewards program is extensive. You can award money on your customers’ cards for special occasions, like birthdays, for example. You can even consider awarding “top-offs” instead of discount codes. Every store these days offers discount codes. allows you to accomplish the same but using a new fresh approach.

While there is no free plan available, the Starter plan is very affordable at only $19.99 per month. The features provided and the virtual card angle can give you an advantage, especially in a competitive niche.

Here is a breakdown of the plans and pricing for Rise: Gift Cards & Loyalty:

$19.99/month (Starter)

$0.2 per order above 100

  • 100 Monthly Total Store Orders Included
  • Advanced Gift Card Program
  • Manually Issue Store Credit
  • Store Credit Accounts

$59.99/month (Small Business)

$0.15 per order above 400

  • 400 Monthly Total Store Orders Included
  • All Starter plan features
  • Claim Page Customization
  • Check Balance Page

$199.99/month (Pro)

$0.1 per order above 2,000

  • 2,000 Monthly Total Store Orders Included
  • All Small Business plan features
  • Apply Store Credit Button
  • Bulk Gift Card Creation

$599.99/month (Premium)

$0.05 per order above 12,000

  • 12,000 Monthly Total Store Orders Included
  • All Pro plan features
  • Multi-Store Gift Cards
  • White Labeling

7. Marsello: Email, SMS & Loyalty

Marsello Email, SMS & Loyalty Shopify app review

Marsello takes a loyalty rewards program and combines it with highly effective automated marketing — email and SMS. Email marketing is one of the most lucrative, especially when marketing to your existing loyal customer base. SMS is highly effective because of its extremely high open-rate.

The combination of loyalty rewards, SMS, and email makes Marsello a winner. The segmenting is what helps you convert at high rates, as Marsello sends marketing messages designed to engage your store’s customers and convert them into repeat purchasers.

The loyalty program is standard points-based and you are able to award points based on purchases, specific actions within your store, or for referrals. There is a free plan that is very generous, accommodating up to 1,000 customers. It has a very simple paid option — just one plan — that gives you full access to all of the available features.

Here is a breakdown of the plans and pricing for Marsello: Email, SMS & Loyalty:


  • Up to 1000 customers
  • Basic Loyalty Program
  • Customer Segmentation
  • 1 POS or eCommerce site
  • Mailchimp Integration

$49/month (Pro)

+$10/additional block of 1000 customers +$50/additional site +SMS credits

  • 30 Day Free Trial
  • 1000 customers free
  • All free features
  • Customization
  • Automated Emails
  • Campaigns
  • Advanced Loyalty Program
  • Priority support

8. Ekoma: Loyalty, Referrals, VIP

Ekoma Loyalty, Referrals, VIP Shopify app review

Ekoma is one of the most straight forward Shopify loyalty apps available. It offers a simple set of features — points program, referral program, and VIP program.

You can easily assign points rewards based on purchases and referrals. For those that are new to e-commerce and Shopify, this is a loyalty points app that is simple to install and set up, while also giving you the ability to custom build a loyalty program that works best for your brand’s needs.

There is a free trial available that allows you to test the app’s capabilities. You can also reward in other ways than points, as Ekoma gives you the option to assign free products or coupon codes to your customers. The developers also made it a point to make this a very lightweight app. You won’t experience any store speed lag as a result of installing this app.

Here is a breakdown of the plans and pricing for Ekoma: Loyalty, Referrals, VIP:

Free (Starting)

  • 20 Orders Per Month
  • Unlimited Rewards & Customers
  • Referral & Loyalty Program
  • Analytics & Reports
  • Transactional Emails
  • Limited Designer

$29/month (Growing)

  • All the features from Starter
  • 400 Orders Per Month
  • Remove Ekoma branding
  • Advanced Widget Designer
  • Access To Applications
  • More…

$99/month (Scaling)

  • All the features from Growing
  • 1300 Orders Per Month

9. Growave ‑ Reviews, Loyalty ++

Growave ‑ Reviews, Loyalty ++ Shopify app review

Growave is an all-in-one marketing platform to improve customer loyalty and increase conversions. It includes a loyalty points program that is fully customizable. You can reward based on purchases, give points for referrals, and even set up multi-tier VIP programs.

The referral aspect has many customizable aspects, allowing you to reward your customers for getting their friends and family to purchase from your store. They can easily access referral codes to share via social media and email.

This app also has a nice reviews feature, which easily integrates with Google Shopping, and also helps you attract reviews with images. UGC (user-generated content) is highly effective, so it’s important to attract as many detailed reviews with images as possible. You can then repurpose these images across social media as well.

Here is a breakdown of the plans and pricing for Growave ‑ Reviews, Loyalty ++:


Best suited for stores with up to 100 orders/month

  • Basic Reviews
  • Basic Wishlist
  • Basic Social Login
  • Our Branding

$29.99/month (Starter)

Best suited for stores with up to 500 orders/month

  • Reviews
  • Wishlist
  • Social Login
  • Loyalty and Rewards
  • Points Program
  • Instagram
  • Social Sharing
  • Automated Emails

$69.99/month (Growth)

Best suited for stores with up to 1500 orders/month

  • STARTER, plus:
  • Questions & Answers
  • Wishlist Reminders Emails
  • VIP Tiers Program
  • Referral Program
  • Shopify POS

$299.99/month (Enterprise)

Best suited for stores with up to 3500 orders/month (30-day free trial)

  • GROWTH, plus:
  • API
  • Shopify Flow
  • Custom Actions in Rewards
  • Klaviyo
  • Points at Checkout
  • Custom Fields in Reviews
  • Integration Manager
  • Phone Supp.

10. Liana · Rewards & Loyalty

Liana · Rewards & Loyalty Shopify app review

Liana is an app designed to help you increase your customer loyalty, resulting in more sales and revenue for your Shopify store. Installation is a breeze and the app offers a free plan.

One of the nice features of this app is its ability to help you increase your cart’s AOV (average order value) by rewarding your customers with points for hitting certain dollar amounts in purchases.

It’s a very simple app that you can set up quickly, and the free plan allows you to implement an effective customer loyalty program from the beginning without the added expense. There are many customization options that allow you to tailor a points program for your specific needs and wants.

Here is a breakdown of the plans and pricing for Liana · Rewards & Loyalty:

Free (Lite)

  • Reward Purchases
  • Reward Registration
  • Rewards Program Page
  • Up to 30 monthly orders

$49/month (Pro)

  • Reward Birthday
  • Reward Repeat Purchases
  • Reward Purchase over a certain amount
  • Reward Special Occasions
  • 400 monthly orders

11. Zinrelo Loyalty Rewards

Zinrelo Loyalty Rewards Shopify app review

Zinrelo is an advanced customer loyalty app that uses a data science and machine learning approach. It’s also a white-glove service, meaning their team of experts walks you through the entire set up process and is very hands-on.

Their focus on data revolves around focusing on past purchase data to deliver a perfect fit rewards program optimized for your business. This isn’t a cookie-cutter customer loyalty app.

The app uses machine learning to segment your loyalty members into actionable groups. Running specific campaigns and incentives against different customer segments based on past purchase history allows you to maximize the amount of revenue each customer is responsible for generating.

Price: Free plan available. 30-day free trial.

Here is a breakdown of the plans and pricing for Zinrelo Loyalty Rewards:


  • Visit Zinrelo’s website to inquire about paid plan options

12. Loyalty Points Manager

Loyalty Points Manager Shopify app review

Loyalty Points Manager is an app that is fully customizable, giving you full control over how you determine the points value of your program, how your reward program works, the look and feel to match your brand, and effortlessly integrates with your Shopify cart and checkout pages.

This is one of the more customizable style-wise apps, and you can have your customer loyalty program fully set up and on-brand in less than twenty minutes. No code or technical know-how is required.

You have control over what earns points and what points can be redeemed for. It’s a truly 100 percent fully customizable loyalty program that gives you control of every aspect. It’s also fully responsive, delivering a pleasant user experience across all devices. While there isn’t a free version, Loyalty Points Manager does offer a free 4-day trial.

Here is a breakdown of the plans and pricing for Loyalty Points Manager:


or $15.16/month billed at $181.95 once per year

  • Easy setup
  • Highly customizable app
  • Many reward conditions
  • Fast live chat support

$27.95/month (Priority Support)

or $23.33/month billed at $279.95 once per year

  • Up to 3 h/month of customizations
  • Dedicated manager
  • Priority queue to get support
  • Assistance to set up the app
  • + All from the Basic Plan

13. Gratisfaction

Gratisfaction Shopify app review

Gratisfaction is a loyalty app that encompasses many features and perks, allowing you to reward your customers for purchases and referrals, as well as special events like birthdays or anniversaries. There are also fun elements like sweepstakes and giveaways you can roll out to attract even more customer engagement and participation.

There are a lot of features packed into the customer loyalty app, and the free plan allows you to take a look at all of the features. Many apps will restrict or limit what you can check out on their free version, but not Gratisfaction. It’s simple to set up, so it’s a good choice if you want to see what its capabilities are without having to spend any money.

One of the best ways to drive brand awareness is to get your current customers to share your items and offers on social media. Gratisfaction has one of the most feature-rich social sharing rewards programs to help encourage your customers to participate and get rewarded.

Here is a breakdown of the plans and pricing for Gratisfaction:


  • 100 users
  • All features included
  • Footer Credit optional


  • 500 users
  • All features included
  • Footer Credit optional
  • Get our Scratch and Win App free with any paid plan of Gratisfaction


  • 2000 users
  • All features included
  • Footer Credit optional
  • Get our Scratch and Win App free with any paid plan of Gratisfaction


  • 5000 users
  • All features included
  • Footer Credit optional
  • Get our Scratch and Win App free with any paid plan of Gratisfaction

14. AppCard

AppCard Shopify app review

AppCard is one of the more advanced options out there, and for this reason, there isn’t a free plan available. It’s paid-only. It’s a very personalized customer loyalty app, utilizing machine learning to help you drive more conversions and revenue.

It’s simple to set up, and you determine if you want a tiered program or a points/spend-based program. From there the machine learning aspect takes over. When a customer makes a purchase the app collects SKU-level data and then monitors activity across all locations.

Artificial Intelligence then segments your customers based on their purchase history and profitability. You are then able to deliver personalized offers that increase engagement, loyalty, and revenue. The app also integrates with your email and SMS marketing.

Here is a breakdown of the plans and pricing for AppCard:


Pricing subject to POS per location & number SMS sent

  • Customizable Loyalty
  • Digital Punch Cards
  • Points and Rewards Programs
  • Send Email & SMS
  • 100+ Real-Time Reports
  • Success Management Support

What are the Best Shopify Loyalty Apps for Your Store?

So, in the end, what are the best Shopify loyalty apps for your e-commerce store? Well, there isn’t a right or wrong answer, as it really depends on several factors like your specific needs, the size of your store, and what your budget is for a loyalty app.

You need to do your own research, but to help give you a head start, the best Shopify loyalty apps listed above are a great place to begin your search. Loyal customers that come back to your store often can help your store reach higher profit margins overall as your customer acquisition costs become lower.

It’s important to implement programs that make your brand stand out. If you simply offer discount codes like every other store out there you blend in with all of the noise — and you just become another brand.

Creating a loyalty program for your Shopify store is one way to really connect with your customers and turn them into brand supporters that purchase often while also introducing your brand to their connections and audience. It’s highly recommended that you create a loyalty program as soon as possible.

Featured Image Credit: Pixabay

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