543,000 new businesses
are started each month,
which is over 6.5 million
per year.

This Results in Many Businesses
Closing Their Doors

Every year
1 in 12
businesses close

Long-Term Survival
Rates are Low

Only 4 out of
100
businesses
survive past

What is the
Solution?

Focusing on business growth ensures that you have an influx of customers, clients, sales and revenue.

To help elevate your business to new heights, we asked ten highly successful business owners and entrepreneurs for their best growth tips.

Create a Community

1

Igor Avidon

Digital marketing expert
and founder of Avidon
Marketing Group
, a
leading Los Angeles SEO
Agency.

CLICK HERE

to Read Igor’s Tip

“One of the most useful strategies for growing a business is to create a community in your vertical. A group on Facebook or LinkedIn that curates useful content and offers insightful discussions is an invaluable tool for any company. It is an evergreen resource that allows you to build brand awareness as well as trust -- all while growing constantly and expanding your base of future customers. Companies that do this successfully post relevant content daily (curation) and engage group members in discussions.

The other factor here is the ability to quickly generate social trust. Social trust in the form of reviews is a critical factor for your online reputation -- which ties into your ability to convert people from prospects to buyers -- and running a community page in your niche is one of the quickest ways to gain not only brand recognition, but also generate positive trust from your future customers. Customers are also more likely to post reviews of a company they engage with regularly on social sites.”
IGOR AVIDON
founder of Avidon Marketing Group
Create a Community

1

Igor Avidon

Digital marketing expert
and founder of Avidon
Marketing Group
, a
leading Los Angeles SEO
Agency.

CLICK HERE

to Read Igor’s Tip

“One of the most useful strategies for growing a business is to create a community in your vertical. A group on Facebook or LinkedIn that curates useful content and offers insightful discussions is an invaluable tool for any company. It is an evergreen resource that allows you to build brand awareness as well as trust -- all while growing constantly and expanding your base of future customers. Companies that do this successfully post relevant content daily (curation) and engage group members in discussions.

The other factor here is the ability to quickly generate social trust. Social trust in the form of reviews is a critical factor for your online reputation -- which ties into your ability to convert people from prospects to buyers -- and running a community page in your niche is one of the quickest ways to gain not only brand recognition, but also generate positive trust from your future customers. Customers are also more likely to post reviews of a company they engage with regularly on social sites."
IGOR AVIDON
founder of Avidon Marketing Group
Focus on Delivering the
Best Value

2

Rod Smith

CEO and Director of
VERUM, with extensive
experience specializing in
business start-ups and
technology development,
including previous
President and Founder of
InContact (1996 – 2001),
NASDAQ listed (“SAAS”),
which recently sold for
$900 million.

CLICK HERE

to Read Rod’s Tip

I learned a lot during my time in network marketing, when I became a Blue Diamond Executive distributor for Nu Skin International. It was there that I learned that the fundamentals of success in marketing and business lie in giving consumers what they want at the best value. I have always believed that if a consumer can't justify spending again and again on a product or service, then there is no business opportunity.”
Rod Smith
CEO and Director of VERUM
FOCUS ON DELIVERING THE BEST VALUE

2

ROD SMITH

CEO and Director of
VERUM, with extensive
experience specializing in
business start-ups and
technology development,
including previous
President and Founder of
InContact (1996 – 2001),
NASDAQ listed (“SAAS”),
which recently sold for
$900 million.

CLICK HERE

to Read Rod’s Tip

I learned a lot during my time in network marketing, when I became a Blue Diamond Executive distributor for Nu Skin International. It was there that I learned that the fundamentals of success in marketing and business lie in giving consumers what they want at the best value. I have always believed that if a consumer can't justify spending again and again on a product or service, then there is no business opportunity.”
ROD SMITH
CEO and Director of VERUM
Fully Commit and Go
All-In

3

Adam Legas

Entrepreneur and Founder
of Nanohydr8, a
company that offers energy
drink products that are
manufactured in the USA by

CLICK HERE

to Read Adam’s Tip

“The very first thing I did was sell out of everything else I was doing in real estate. Once I was convinced that the technology worked on humans, I was wholly committed to just Nanohydr8. I like to use the analogy that I burned all my ships and bridges. I had no ‘Plan B.’ I knew for sure that I wanted an all-encompassing beverage, so I did a lot of sampling with athletes, family and friends with packaging, delivery methods and flavors.

I had a demographic in mind and set out to make my product satisfy them. Then I focused hard on making sure that our branding looked edgy and different than the other stuff on the shelves. I wanted to take the best of what other sports and energy drinks had, but with the added component of the nutrition and performance that the others lacked because they don’t have nanotechnology.”
ADAM LEGAS
Founder of Nanohydr8
FULLY COMMIT AND GO ALL-IN

3

ADAM LEGAS

Entrepreneur and Founder
of Nanohydr8, a
company that offers energy
drink products that are
manufactured in the USA by

CLICK HERE

to Read Adam’s Tip

“The very first thing I did was sell out of everything else I was doing in real estate. Once I was convinced that the technology worked on humans, I was wholly committed to just Nanohydr8. I like to use the analogy that I burned all my ships and bridges. I had no ‘Plan B.’ I knew for sure that I wanted an all-encompassing beverage, so I did a lot of sampling with athletes, family and friends with packaging, delivery methods and flavors.

I had a demographic in mind and set out to make my product satisfy them. Then I focused hard on making sure that our branding looked edgy and different than the other stuff on the shelves. I wanted to take the best of what other sports and energy drinks had, but with the added component of the nutrition and performance that the others lacked because they don’t have nanotechnology.”
ADAM LEGAS
Founder of Nanohydr8
Build Creative Collaborations
& Relationships

4

Ricky So

Founder of
BitesizeDigital, a
digital creative agency
focused on helping
high-energy businesses
and aspiring
entrepreneurs connect
with a global audience

CLICK HERE

to Read Ricky’s Tip

“This is how I approach every project I undertake because I’ve seen firsthand how creativity and teamwork can help elevate a business almost overnight. Finding a collaborator who can add new skills and tools to your portfolio is essential if you want to grow your business.

Being open to new ideas, points of view and changes of direction are what will set you up for long-term success rather than short term gains. When you come together to form a partnership, you’re doing so much more than selling your products and services. You’re building a solid foundation for a business you can be proud to call your own.”
RICKY SO
Founder of BitesizeDigital
Build Creative Collaborations
& Relationships

4

RICKY SO

Founder of
BitesizeDigital, a
digital creative agency
focused on helping
high-energy businesses
and aspiring
entrepreneurs connect
with a global audience

CLICK HERE

to Read Ricky’s Tip

“This is how I approach every project I undertake because I’ve seen firsthand how creativity and teamwork can help elevate a business almost overnight. Finding a collaborator who can add new skills and tools to your portfolio is essential if you want to grow your business.

Being open to new ideas, points of view and changes of direction are what will set you up for long-term success rather than short term gains. When you come together to form a partnership, you’re doing so much more than selling your products and services. You’re building a solid foundation for a business you can be proud to call your own.”
RICKY SO
Founder of BitesizeDigital
Leverage Every Available
Opportunity (Big and Small)

5

Tad Thomas

Owner of Thomas Law
Offices
, Tad Thomas has
been recognized by his
peers as one of the top
personal injury and product
liability attorneys in Louisville
and has represented clients
in some of the largest cases
the city has seen.

CLICK HERE

to Read Tad’s Tip

“It comes down to opportunity. As a law firm, if you have the opportunity to take on a complex case, do so. If you can ask a client for a review, do so. If you can network, do so. If you have a lot of knowledge about a field and don’t see much information published online about it, hire a good writer and make that content available. If you see a new link opportunity, do whatever you can to nail it down and grab that link.

Always take the opportunity to venture into new opportunities or try a new tactic that isn’t already being overdone. The key is to stay ahead of your competition and not get bogged down by what everyone else is already doing. By the time you get caught up, it may be too late. You never want to get left behind.

When we think about opportunity, we often equate it with ‘thinking outside the box,’ but the truth is that there are never any boxes involved. All we’re merely doing is breaking away from the herd of followers and taking advantage of an opportunity as it presents itself instead of waiting too long like most people tend to.

What’s the next step beyond what everyone else is doing? What new opportunities await around that next corner? Always take the opportunity. Never stop pushing ahead.”
TAD THOMAS
Owner of Thomas Law Offices
Leverage Every Available
Opportunity (Big and Small)

5

TAD THOMAS

Owner of Thomas Law
Offices
, Tad Thomas has
been recognized by his
peers as one of the top
personal injury and product
liability attorneys in Louisville
and has represented clients
in some of the largest cases
the city has seen.

CLICK HERE

to Read Tad’s Tip

“It comes down to opportunity. As a law firm, if you have the opportunity to take on a complex case, do so. If you can ask a client for a review, do so. If you can network, do so. If you have a lot of knowledge about a field and don’t see much information published online about it, hire a good writer and make that content available. If you see a new link opportunity, do whatever you can to nail it down and grab that link.

Always take the opportunity to venture into new opportunities or try a new tactic that isn’t already being overdone. The key is to stay ahead of your competition and not get bogged down by what everyone else is already doing. By the time you get caught up, it may be too late. You never want to get left behind.

When we think about opportunity, we often equate it with ‘thinking outside the box,’ but the truth is that there are never any boxes involved. All we’re merely doing is breaking away from the herd of followers and taking advantage of an opportunity as it presents itself instead of waiting too long like most people tend to.

What’s the next step beyond what everyone else is doing? What new opportunities await around that next corner? Always take the opportunity. Never stop pushing ahead.”
TAD THOMAS
Owner of Thomas Law Offices
Focus on Creating
Quality Content

6

Alan J.Belsky

Managing Partner of
Belsky, Weinberg &
Horowitz, LLC
, Alan J.
Belskywas elected
editor-in-chief of the
University of Baltimore Law
Review and received
the American Jurisprudence
Award for outstanding
academic achievement in
the area of legal analysis,
research, and writing.

CLICK HERE

to Read Alan’s Tip

“One thing that I’ve seen time and time again is one that runs parallel to a saying we’re all familiar with: ‘Content is king.’ Well, it turns out that content really is king, but only if it’s worthy of being crowned. If your content is garbage, don’t expect your site to be crowned king. Take the time to create good content with a solid structure that makes sense for your business but also gives you room for future expansion. Don’t neglect that solid structure. Doing so will only hurt you in the long run.

One more tip -- you know how voice search is all the rage now? Don’t forget to use that to your advantage when coming up with ideas for fresh content. Ask yourself what your readers would want to know about the subject you’re writing about and formulate topics that take the form of answers to questions they may ask. Don’t be afraid to dive deep. In today’s world, it’s better to be too specific than too broad.”
ALAN J.BELSKY
Managing Partner of Belsky, Weinberg & Horowitz, LLC
Focus on Creating
Quality Content

6

ALAN J.BELSKY

Managing Partner of
Belsky, Weinberg &
Horowitz, LLC
, Alan J.
Belskywas elected
editor-in-chief of the
University of Baltimore Law
Review and received
the American Jurisprudence
Award for outstanding
academic achievement in
the area of legal analysis,
research, and writing.

CLICK HERE

to Read Alan’s Tip

“One thing that I’ve seen time and time again is one that runs parallel to a saying we’re all familiar with: ‘Content is king.’ Well, it turns out that content really is king, but only if it’s worthy of being crowned. If your content is garbage, don’t expect your site to be crowned king. Take the time to create good content with a solid structure that makes sense for your business but also gives you room for future expansion. Don’t neglect that solid structure. Doing so will only hurt you in the long run.

One more tip -- you know how voice search is all the rage now? Don’t forget to use that to your advantage when coming up with ideas for fresh content. Ask yourself what your readers would want to know about the subject you’re writing about and formulate topics that take the form of answers to questions they may ask. Don’t be afraid to dive deep. In today’s world, it’s better to be too specific than too broad.”
ALAN J.BELSKY
Managing Partner of
Belsky, Weinberg & Horowitz, LLC
Develop a System to Attract
Customer Reviews

7

Robert L.
Sachs, Jr.

Managing Partner of
Shrager & Sachs, a
plaintiff-only practice
located in Philadelphia,
Pennsylvania. He has
served for five years on the
Pennsylvania Governors’
Board for American
Association for Justice and
has served as Chair of the
Publications Committee for
a popular legal magazine
that’s published nationwide.

CLICK HERE

to Read Robert’s Tip

“One of the largest growth hacks in the legal industry is one that many law firms and attorneys don’t actually employ -- and it’s one of the easiest to get on paper, even though it is timing dependent. The ideal timing to commit to this growth hack is immediately after you tell a client you’ve successful won or settled a case for them. You may have guessed it by now. It’s Google client reviews.

Client reviews are somewhat scarce in the legal industry due to the fact that most of us in smaller practices aren’t settling hundreds of cases a month. In this way, it’s harder for us to gain reviews than it is for a local grocery store or car salesman. But the same can be said about our competition, which is other law firms, of course. What this means is that when you put the time in to get those reviews from happy clients, your effort pays off.

Have a happy client sit down in your office and write up a quick review using their phone, or with a tablet you can provide. Alternatively, send them in thank you card via postal service, reminding them how much their review would mean to you. The more reviews you land, the more calls you’ll see. It can make all the difference.”
ROBERT L.SACHS,JR.
Managing Partner of Shrager & Sachs
Develop a System to Attract
Customer Reviews

7

ROBERT L. SACHS, JR.

Managing Partner of
Shrager & Sachs, a
plaintiff-only practice
located in Philadelphia,
Pennsylvania. He has
served for five years on the
Pennsylvania Governors’
Board for American
Association for Justice and
has served as Chair of the
Publications Committee for
a popular legal magazine
that’s published nationwide.

CLICK HERE

to Read Robert’s Tip

“One of the largest growth hacks in the legal industry is one that many law firms and attorneys don’t actually employ -- and it’s one of the easiest to get on paper, even though it is timing dependent. The ideal timing to commit to this growth hack is immediately after you tell a client you’ve successful won or settled a case for them. You may have guessed it by now. It’s Google client reviews.

Client reviews are somewhat scarce in the legal industry due to the fact that most of us in smaller practices aren’t settling hundreds of cases a month. In this way, it’s harder for us to gain reviews than it is for a local grocery store or car salesman. But the same can be said about our competition, which is other law firms, of course. What this means is that when you put the time in to get those reviews from happy clients, your effort pays off.

Have a happy client sit down in your office and write up a quick review using their phone, or with a tablet you can provide. Alternatively, send them in thank you card via postal service, reminding them how much their review would mean to you. The more reviews you land, the more calls you’ll see. It can make all the difference.”
ROBERT L.SACHS,JR.
Managing Partner of Shrager & Sachs
Seek Out Creative Link
Earning Opportunities

8

Michael S.
Krzak

Partner at KrzakRundio
Law Group, LLC
,
tackling numerous complex
aviation, car, truck,
wrongful death and
catastrophic injury cases in
Chicago and across the
nation for over 20 years.
His work has been
considered instrumental in
resolving several major
airline crashes.

CLICK HERE

to Read Michael’s Tip

“As lawyers, one of the things we commonly get asked to do as we earn successful verdicts and settlements for our clients is provide statements to local news channels and publications. It’s a great reward for helping someone in your community, and any type of publicity can be valuable.

It’s valuable for more than one reason, however. Do yourself a favor. The next time you get asked to provide a statement or to go on record as representing a particular client, agree to give that statement or go on record, say a few lines as you normally would, and then ask the interviewer if they can credit you by providing a link to your firm’s site in the online version. Congratulations. If your efforts are successful, you’ve just obtained a backlink.

The same goes for any requests you get to appear in online publications or when you take place in community events like fundraisers or charity events. If they have a website, ask if they can provide a link to your firm’s site in exchange for what you’re providing. Most charity organizations will be happy to oblige, and although publications can be a bit stubborn about providing links, you never know until you try.”
MICHAEL S. KRZAK
Partner at Krzak Rundio Law Group, LLC
Seek Out Creative Link
Earning Opportunities

8

MICHAEL S. KRZAK

Partner at KrzakRundio
Law Group, LLC
,
tackling numerous complex
aviation, car, truck,
wrongful death and
catastrophic injury cases in
Chicago and across the
nation for over 20 years.
His work has been
considered instrumental in
resolving several major
airline crashes.

CLICK HERE

to Read Rod’s Tip

“As lawyers, one of the things we commonly get asked to do as we earn successful verdicts and settlements for our clients is provide statements to local news channels and publications. It’s a great reward for helping someone in your community, and any type of publicity can be valuable.

It’s valuable for more than one reason, however. Do yourself a favor. The next time you get asked to provide a statement or to go on record as representing a particular client, agree to give that statement or go on record, say a few lines as you normally would, and then ask the interviewer if they can credit you by providing a link to your firm’s site in the online version. Congratulations. If your efforts are successful, you’ve just obtained a backlink.

The same goes for any requests you get to appear in online publications or when you take place in community events like fundraisers or charity events. If they have a website, ask if they can provide a link to your firm’s site in exchange for what you’re providing. Most charity organizations will be happy to oblige, and although publications can be a bit stubborn about providing links, you never know until you try.”
MICHAEL S. KRZAK
Partner at Krzak Rundio Law
Group, LLC
Diversify Your Sales
Channels

9

Christopher
Dziak

CEO of Pure Nootropics,
a company formed as a
solution to finding quality
nootropics. As a nootropic
user Dziak set out to
provide the best place to
find high quality and safe
nootropics.

CLICK HERE

to Read Christopher’s Tip

“Diversify your sales channels and don’t focus too much on one individual sales channel (or product for that matter). You've heard the saying ‘don't put all your eggs in one basket’? Well, having multiple sales channels (and products) is applying this strategy in a business context.

If one sales channel declines, the business will not collapse; however, businesses that rely on a singular sales channel or product, are at risk for failure if the volume through that channel decreases substantially.

Working with other businesses, I’ve personally seen instances where a sales channel had a 50% reduction in sales. Fortunately, that business had other sales channels that allowed them to keep operating.”
CHRISTOPHER DZIAK
CEO of Pure Nootropics
Diversify Your Sales
Channels

9

CHRISTOPHER DZIAK

CEO of Pure Nootropics,
a company formed as a
solution to finding quality
nootropics. As a nootropic
user Dziak set out to
provide the best place to
find high quality and safe
nootropics.

CLICK HERE

to Read Christopher’s Tip

“Diversify your sales channels and don’t focus too much on one individual sales channel (or product for that matter). You've heard the saying ‘don't put all your eggs in one basket’? Well, having multiple sales channels (and products) is applying this strategy in a business context.

If one sales channel declines, the business will not collapse; however, businesses that rely on a singular sales channel or product, are at risk for failure if the volume through that channel decreases substantially.

Working with other businesses, I’ve personally seen instances where a sales channel had a 50% reduction in sales. Fortunately, that business had other sales channels that allowed them to keep operating.”
CHRISTOPHER DZIAK
CEO of Pure Nootropics
Develop a Strong Social
Media Presence

10

Chad
Deatherage

President & CEO of
Payment Savvy, Chad
founded Payment Savvy in
2011 armed with the goal
of providing high-risk
enterprises with
pioneering, custom, and

affordable payment processing solutions. Having decades of experience in the financial services and debt recovery sectors, he ensures every client receives a dialed-in and scalable payment program. Always willing to push the envelope, Chad’s forward-thinking and resourcefulness are responsible for putting Payment Savvy on the map as a premier merchant provider.

CLICK HERE

to Read Chad’s Tip

“A strong social media presence and marketing strategy is hands-down a necessary business growth tool in today’s day and age. It builds brand authority, increases inbound traffic and creates targeted market placement. It’s quite a bang for your buck! Everyone’s on social media channels these days -- you need to be where your client-base is most.

Even with a limited budget, you can create strong and impactful messaging to reach your goal audience and boost sales significantly. This strategy works for the largest of industry giants to the smallest of mom and pop shops. Whether a consumer is searching for a deal, enjoying entertaining content, or learning more about a product or service, social media users are open to and actively engage with brands that have a presence on these channels.

Social media marketing allows for a conversation to happen when your prospect most available. It’s a conversation they are not always aware is happening, but seeing your brand often and associated with fresh and enjoyable content keeps you at top of mind (which is where you want to be). Have fun with it and create an identity that makes your audience want to keep coming back for more. You may spin your wheels at first planning it out, but once in place an organic and steady stream of new prospects will come your way.”
CHAD DEATHERAGE
President & CEO of Payment Savvy
Develop a Strong Social
Media Presence

10

CHAD DEATHERAGE

President & CEO of
Payment Savvy, Chad
founded Payment Savvy in
2011 armed with the goal
of providing high-risk
enterprises with
pioneering, custom, and

affordable payment processing solutions. Having decades of experience in the financial services and debt recovery sectors, he ensures every client receives a dialed-in and scalable payment program. Always willing to push the envelope, Chad’s forward-thinking and resourcefulness are responsible for putting Payment Savvy on the map as a premier merchant provider.

CLICK HERE

to Read Chad’s Tip

“A strong social media presence and marketing strategy is hands-down a necessary business growth tool in today’s day and age. It builds brand authority, increases inbound traffic and creates targeted market placement. It’s quite a bang for your buck! Everyone’s on social media channels these days -- you need to be where your client-base is most.

Even with a limited budget, you can create strong and impactful messaging to reach your goal audience and boost sales significantly. This strategy works for the largest of industry giants to the smallest of mom and pop shops. Whether a consumer is searching for a deal, enjoying entertaining content, or learning more about a product or service, social media users are open to and actively engage with brands that have a presence on these channels.

Social media marketing allows for a conversation to happen when your prospect most available. It’s a conversation they are not always aware is happening, but seeing your brand often and associated with fresh and enjoyable content keeps you at top of mind (which is where you want to be). Have fun with it and create an identity that makes your audience want to keep coming back for more. You may spin your wheels at first planning it out, but once in place an organic and steady stream of new prospects will come your way.”
CHAD DEATHERAGE
President & CEO of Payment Savvy
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