Kylie Jenner Infographic: Building a Billion-Dollar E-Commerce Brand




This Kylie Jenner infographic highlights her success as an entrepreneur. Kylie dominated the headlines when Forbes ran its story about her becoming the youngest billionaire in the world at just 21 years old.

It was pretty well-known that her brand, Kylie Cosmetics, was performing unbelievably and making piles of money.

The real headline controversy was the whole ‘self-made’ billionaire part.

It caused people to have meltdowns on social media.

There were those who were happy for her and defended the headline, and then there were those that discredited it.

Either way, what she has done as an entrepreneur is nothing short of incredible.

Mark Zuckerberg was 23 years old when he joined the three-comma club. Kylie did it at just 21.

She was able to snowball her net worth to a billion-dollars through not only her cosmetics brand, but also brand deals, sponsored social media posts and various other business deals.

She also announced a partnership with Coty, Inc. — one of the largest beauty brands in the world. Coty — parent company of Clairol and CoverGirl — purchased a 51 percent stake in Jenner’s beauty brands for $600 million.

It all comes down to this — she leveraged her personal brand to get to this point.

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She didn’t take on investors. Didn’t seek outside funding. She bankrolled the entire brand launch, maintaining 100 percent ownership.

That was until she sold off 51 percent (majority stake) of her company for $600 million.

Kylie started an online business and demand for its products has been off the chart since the very first launch. While her personal brand leverage is hard to duplicate, an entrepreneur that is interested in learning how to start an e-commerce business can use Kylie’s success story as motivation.

Do you have a great idea for a product? Great, then learn how to start a Shopify store (Kylie Cosmetics is built on Shopify) and get started. There is nothing stopping you from finding success as an entrepreneur.

Kylie Jenner’s journey is proof that anything is possible. There are no limitations.

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Author
Jonathan Long is the Founder of Uber Brands, a brand development agency located in Miami, focused on building e-commerce brands in the health, fitness, lifestyle, and beauty industries.

1 comment

  1. Jonathan Long Administrator says:

    What do you think of Kylie Jenner’s success? Her brand? Selling 51%? Discuss πŸ‘‡…

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