At 21, Kylie Jenner Became the
Youngest Billionaire in the World
Was 23 When He
Kim Kardashian West
Where Kylie Jenner’s Startup Capital Came From
A 2015 collaboration with Topshop and her sister Kendall, the Kylie and Kendall collection, a line at Neiman Marcus, and a collaboration with PacSun contributed to allowing her to launch Kylie Cosmetics without outside funding, along with brand deal and sponsored post income.
The company was started when she was just 17,
reportedly using $250,000 of her own money
to launch her lip kits.
Her Social Media Audience Contributed
to the Company's Early Success
Kylie had a combined 56 million followers on Instagram and Twitter when Kylie Cosmetics launched in November of 2015.
There were three $29 lip kits to choose from and demand caused the website to crash immediately.
They sold out within minutes.
The Initial Success of the Brand Opened More Opportunities
Kylie’s Social Media Following
Has Only Increased
*Kylie Jenner now has more than 200 million
combined followers on social media.
(Follower Count Not Publicly Available)
Sponsored Posts Continue to Be a
Lucrative Source of Income
For comparison sake, a Super Bowl commercial costs roughly $5.25 million for a 30-second spot.