At 21, Kylie Jenner Became the
Youngest Billionaire in the World

Mark Zuckerberg
Was 23 When He
Became a


According to
Forbes, Kylie Jenner
is the second highest-paid celebrity,
earning $170 million-dollars in
pretax income last year.
Business Insider claimed
Kylie is the wealthiest member
of the Kardashian-Jenner family,
as of last year, with a net worth
of $1 billion.

Kim Kardashian West

$350 Million

Kris Jenner

$90 Million

Caitlyn Jenner

$100 Million

Khloe Kardashian

$40 Million

Kourtney Kardashian

$35 Million

Kendall Jenner

$30 Million

Rob Kardashian

$10 Million

Where Kylie Jenner’s Startup Capital Came From

A 2015 collaboration with Topshop and her sister Kendall, the Kylie and Kendall collection, a line at Neiman Marcus, and a collaboration with PacSun contributed to allowing her to launch Kylie Cosmetics without outside funding, along with brand deal and sponsored post income.

The company was started when she was just 17,
reportedly using $250,000 of her own money
to launch her lip kits.

Her Social Media Audience Contributed
to the Company's Early Success


Kylie had a combined 56 million followers on Instagram and Twitter when Kylie Cosmetics launched in November of 2015.

There were three $29 lip kits to choose from and demand caused the website to crash immediately.

They sold out within minutes.

Kylie Cosmetics generated $420 million in sales within the first 18-months.

It’s estimated that Kylie personally earned $60 million after taxes in that time-frame.

The Initial Success of the Brand Opened More Opportunities

Kylie signed an exclusive distribution deal with Ulta, the beauty retailer.

Kylie Cosmetics rolled out its $29 lip kits into Ulta’s 1,000-plus retail stores.

$54.5 million in sales were generated in the locations in the first six-weeks.

Kylie’s Social Media Following
Has Only Increased

*Kylie Jenner now has more than 200 million
combined followers on social media.

148 Million

28.7 Million

22.17 Million

6.3 Million

(Follower Count Not Publicly Available)

Sponsored Posts Continue to Be a
Lucrative Source of Income

The estimated value of a single post from Kylie Jenner is $1 million.

For comparison sake, a Super Bowl commercial costs roughly $5.25 million for a 30-second spot.

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