Looking for the best SEO app for Shopify? If so, you have come to the right place. Being found on Google can be a complete game-changer for an e-commerce store. When you are able to rank high in the search results for keywords related to your products it can deliver highly targeted website visitors to your Shopify store around the clock.
Organic traffic from Google is highly sought after, and with e-commerce competition at an all-time high, it makes SEO that much more difficult. SEO needs to be a major focus, whether you are an established e-commerce store or just starting a Shopify store.
There are several things that contribute to good SEO — from attracting customer reviews to publishing quality blog content and getting your loyal customers to share your website on social media — and it can be quite overwhelming to someone not entirely familiar with it.
There are several Shopify search engine optimization apps available that can help you optimize your website, resulting in improved organic positioning and exposure in the search results. More impressions mean more potential click-throughs, which means more traffic visiting your store and hopefully more sales.
Best SEO App for Shopify?
With so many options how do you know what the best SEO app for Shopify is? After all, you want results. If you aren’t found on page one of Google you aren’t going to see a lot of organic traffic.
SEO is constantly evolving. Google’s algorithm takes more than 200 ranking signals into consideration. Sometimes the slightest change will make the biggest difference in your store’s traffic.
There isn’t a top-secret magic formula to ranking. It’s a combination of proper on-page optimization and off-page optimization. You have control over certain on-page factors, like the speed and performance of your store, product descriptions and images, and its content.
There are some apps that can help you optimize these factors. So, what is the best SEO app for Shopify? Here are some of the top options available that you should consider.
1. SEO Booster – SEO Marketing
SEO Booster – SEO Marketing is a great app for those with limited search engine optimization knowledge or experience. It’s very simple to use and you don’t need to know how to code — just click some settings in the app’s dashboard and you can begin to optimize your Shopify store.
SEO Booster gives you an SEO score as well as a checklist to help you understand what different factors contribute to a well-optimized Shopify website. You can also easily connect to your Google account and pull your Analytics and Search Console data into the dashboard.
There is also a keyword tool built-in, allowing you to discover potential keywords to optimize your pages and listings for. It’s a good app to help you learn the fundamentals of SEO, as it helps identify potential issues and suggests areas to focus on.
The title and description tool is also helpful. Creating optimized product page titles and descriptions can drastically improve your click-through rates in organic search. There is a free plan available as well as a simple monthly flat fee paid plan for those that have stores with a lot of products.
Here is a breakdown of the plans and pricing for SEO Booster – SEO Marketing:
- SEO scan
- Detailed SEO fix instruction
- Google sitemap
- Bulk Image ALT text for 30 products
$18.99/month (Growth Plan)
- Google Tools
- Auto Keyword & Broken link management
- Competitor’s website diagnosis
- Image ALT text for Unlimited products
2. JSON‑LD for SEO
JSON‑LD for SEO is an app that is a must-have for Shopify stores with a lot of products and variations. This SEO app essentially keeps Google informed and updated in regards to your inventory on a regular basis.
Details like quantity available, prices, Shopify product reviews, and descriptions are all passed to the search engines automatically and on-going. This can help your store be discovered online when consumers are searching for the items you offer.
JSON‑LD for SEO is a paid Shopify SEO app with a one-time fee of $299. There are no monthly subscription fees after that. While the price may seem steep to some, it needs to be looked at as a long-term investment in your SEO.
Here is a breakdown of the plans and pricing for JSON‑LD for SEO:
$299 one time charge
ReloadSEO is a paid SEO app for Shopify that has a simple plan with several optimization features included for a low monthly price. They even offer a 14-day trial so you can check out all of the features before you are billed.
It helps you perform basic on-page SEO, like title, description, and tag optimization, while also allowing you to dive into backlink data and monitoring your keyword rankings.
Aside from the monitoring, which alerts you when any technical issues arise, it also has a nice competitor analysis tool that shows you how your website stacks up against the top ten results for your chosen keywords. There are a lot of helpful SEO tools packed into this Shopify search engine optimization app.
Here is a breakdown of the plans and pricing for ReloadSEO:
$14.95/month (Starter Plan)
- 1000 SKU synchronization
- SEO dashboard
- 1 user
4. AMP by Shop Sheriff
AMP by Shop Sheriff is a must-have Shopify SEO app. It can help you attract more mobile traffic by utilizing Google’s AMP — Accelerated Mobile Pages. With this app you can add AMP to your Shopify store and take advantage of the benefits of an improved mobile presence.
The majority of Shopify stores receive the bulk of their traffic from mobile devices, so it’s important that your website is fully optimized for mobile performance. AMP by Shop Sheriff converts your store to AMP, indexing your pages for optimal mobile performance. This can help your store rank higher in mobile results.
With this Shopify SEO app you can AMP all of your store’s pages, from product pages to blog posts — easily optimize all of your store’s content. As e-commerce competition increases you need to take every opportunity to rank higher and AMP is something you cannot ignore if you want optimal organic search visibility.
Here is a breakdown of the plans and pricing for AMP by Shop Sheriff:
- Unlimited AMP products
- Powerful page-builder
- Multiple themes
- Suggested products
- Buy it now
- Up to 100% Page speed
- Live chat
- PWA Integration
- Everything in free, PLUS:
- Unlimited AMP Collections
- Sticky Add to Cart
- 11 Reviews Integrations
- Worldwide CDN
- Speed reports
- + More!
- Everything in Hobbyist, PLUS:
- AMP Home Page
- AMP Blogs
- Fully customizable AMP URL
- Rich AMP article snippets
- Animated announcement
- + More!
- All in COMPANY
- Personalized AMP customizations from our team
- Personalized AMP support
- Dedicated AMP development
- Dedicated AMP validation
5. SEO Expert Pro
SEO Expert Pro is often referred to as the best SEO app for Shopify in terms of automated scanning and suggestion capabilities. This makes it a great Shopify SEO app for those with very little understanding of search engine optimization.
The plan is very straightforward — $19.99/month — and they also offer a free 3-day trial. Easily connect your store to Google Search Console and utilize the site scanner to identify areas of improvement that can help you gain ground in Google’s search results.
From speed improvements to image optimization, the suggestions this SEO app makes are both practical and easy to implement, even from a non-technical standpoint. Simply follow the suggestions and watch your SEO improve.
Here is a breakdown of the plans and pricing for SEO Expert Pro:
6. Ultra SEO
Ultra SEO is a very simple and easy to understand app. While it isn’t the most feature-packed Shopify SEO app, it does cover the basics. This is a great choice for store owners that are brand new to SEO.
Using this app can help you quickly understand on-page SEO basics. By following the suggestions and learning how to optimize your titles, tags, descriptions, and images for your target keywords you will begin to understand SEO.
Over time you will see your traffic increase and from that point you can attempt to tackle more in-depth SEO issues. But, the basic on-page SEO tasks need to be addressed before you move on to off-page tasks like link building.
Here is a breakdown of the plans and pricing for Ultra SEO:
7. SEO Products Optimizer
SEO Products Optimizer is a great app to optimize your products for optimal visibility in the Google search results. The dashboard lets you see the SEO score for each product and it gives you an easy to follow checklist to ensure that each product listing is fully optimized.
By installing this app you can quickly get scores for all of your existing products and start to make the suggested changes. If you follow the guidance of the SEO Products Optimizer app you can see a nice upward trend in your organic traffic numbers over time.
This app also uses Google AI to generate tags automatically based on your product’s photos and with the SEO image optimizer, you can add ALT text to all of your product images with very little effort. You can also generate JSON-LD (structured data) for all of your store’s products, further improving your SEO.
Here is a breakdown of the plans and pricing for SEO Products Optimizer:
- SEO Score
- Automatic Tags Generator
- Google Preview
- Quickly Update your Products
$14/month (Premium Plan)
- FREE PLAN FEATURES
- SEO Images Optimizer
- JSON-LD Optimizer
- Realtime optimized SEO Products Recommendations
- Shopify SEO Expert by email
8. AVADA SEO Image Optimizer
AVADA SEO Image Optimizer is an SEO app that focuses on optimizing your Shopify store’s images. Stores that ignore image optimization — and have a lot of products — can experience slow load times. This creates poor SEO and delivers a poor customer experience.
You don’t need any technical skills or SEO experience to use this search engine optimization app for Shopify. It comes pre-set with all of the important image optimization settings.
From the dashboard, you can optimize your image alt-text tags, metadata (tags, title, description), and JSON-LD. These are the basic on-page SEO best practices that will help you gain ground in Google’s search results. The best part? This is a free Shopify SEO app.
Here is a breakdown of the plans and pricing for AVADA SEO Image Optimizer:
9. SEO Manager
SEO Manager is definitely in the front-running for best SEO app for Shopify — and the reviews speak volumes to that. This app is designed to help your store rank higher in Google and convert more sales.
It has all of the basic SEO features, as well as some extra ones that many other options don’t include. Things like being able to redirect URLs of products that are out of stock to another option is a great way to prevent bounces and convert the shopper on another similar item.
SEO Manager also has a mobile-friendly testing tool, which is something every Shopify store needs to focus on. With the majority of e-commerce traffic coming from mobile devices you need to be sure that your store is optimized to perform well in the mobile search results.
Even with all of its features, this is an SEO app that is beginner-friendly. It has very detailed step-by-step directions that are easy to follow.
Here is a breakdown of the plans and pricing for SEO Manager:
10. SEO Master – Auto SEO Booster
SEO Master is a great app for those that need help with their store’s on-page SEO. Your on-page SEO is so important and this app provides you with a simple to follow checklist with op-page SEO best practices to help you rank higher in the Google search results. Better rankings mean more traffic and more sales.
It’s the little tedious tasks like optimizing your image alt-tag text, titles, and meta descriptions that can lead to significant gains in the search results. SEO Master makes it simple to quickly address all of these issues in one convenient dashboard. It provides those with little to no SEO experience clear directions to improve their on-page Shopify SEO.
You can also quickly scan for 404 not found errors. If left alone these can harm your store’s ranking and user experience. You can see these warnings in the app’s dashboard and you can also set it to send you email alerts when there is a technical issue that requires your attention.
JSON-LD is used to show structural data in Google, such as your store’s logo, a map to your store, your business hours, contact information, social media profiles, and other store-specific information. This helps your products and pages stand out in the search results, often helping you achieve a higher click-through rate.
Here is a breakdown of the plans and pricing for SEO Master – Auto SEO Booster:
- 50 Products On-Page SEO
- Unlimited Collections, blogs On-Page SEO
- Bulk Edit Meta Tags
- Image Alt Text
- 50 Broken Links
or $10/month billed at $120 once per year
- Unlimited On-Page SEO
- One-Click Edit Meta Tags & Image Alt Text
- Unlimited Broken Links Repair + Daily Report
- Google Search Console
11. SEO Assistant by Buymaxx
SEO Assistant by Buymaxx is a great choice for those with limited SEO experience as well as a limited budget. The free version of this app provides great value and can help someone brand new to e-commerce begin to understand search engine optimization basics.
For stores with a lot of products, SEO Assistant by Buymaxx can help automate a lot of the little technical details that need to be optimized for optimal search visibility.
It’s highly recommended for those new to SEO and online stores. You have to learn the basics before you can move on to more advanced optimization tactics and strategies. Check out the free version and then consider taking advantage of the annual plan discount, which unlocks more features and ranking help.
Here is a breakdown of the plans and pricing for SEO Assistant by Buymaxx:
- Dashboard & Site Scanner
- Product Meta Data Editor
$4.99/month (Pro Plan)
- Dashboard & Site Scanner
- Product Meta Data Editor
- Broken Links Scanner
- Advanced Meta Data Editor
- Image ALT Text Editor
$6/month (One Time)
Billed at $72 once per year
- Save 25%
- Dashboard & Site Scanner
- Product Meta Data Editor
- Broken Links Scanner
- Advanced Meta Data Editor
- Image ALT Text Editor
12. Smart SEO
The Smart SEO app is just that — smart. Want to easily ensure that your JSON-LD done just how Google likes it? This is a great option for busy store owners that want to automate the bulk of their SEO work. Smart SEO can greatly reduce the amount of time you would spend manually doing tasks like adding meta and alt-text tags.
This not only saves you time, but it can help push your product pages higher up in the organic search results. Smart SEO also generates structured data, which Google loves. This can also help you attract higher click-through rates.
While overall its functions are limited, this is a great SEO app for Shopify store owners looking to automate the basics and see an improvement in their on-page SEO. It’s also very affordable.
Here is a breakdown of the plans and pricing for Smart SEO:
13. SEO Onpage – Increase Traffic
SEO Onpage is a front-runner for the best SEO app for Shopify for a few key reasons. It’s an app that provides many tools, even in the free plan. The paid plan, which has almost every optimization tool you could need, is affordable at only $19.99/month. It scans your entire Shopify store and displays suggestions that you can quickly fix to improve your SEO.
With the keyword tool, you can find trending keywords that have high search volume and are relevant to your products. You can also see how competitive they are. When it comes time to optimize your product pages for your target keywords you can quickly optimize your page titles and descriptions as well as your product images. SEO Onpage will also compress your images, helping to speed up your page load time.
The Unlimited Plan gives you access to structure data optimization, which can help improve your visibility. You also get access to a feature that lets you input your target keyword and the SEO app will make suggestions to best optimize the product page for the particular keyword. It’s a very good app and the price-point for the Unlimited Plan makes it very attractive.
Here is a breakdown of the plans and pricing for SEO Onpage – Increase Traffic:
- Complete SEO Scan
- Detailed SEO fix suggestion
- UNLIMITED Keyword Explore/Research
- UNLIMITED Images ALT Text
- 50MB ~ 200 Images Compression
$19.99/month (Unlimited Plan)
- Up Speed
- Add JSON-LD
- 12GB Images Compress
- Fix SEO Content (King of SEO)
- Auto Broken Link
- Auto Generate Sitemap
- Auto Track Keyword Rank
14. Plug in SEO
Plug in SEO is another top-runner to be the best SEO app for Shopify because of its features and simple pricing. There is one $20/month option available and you get access to all features for that price.
It’s a great app for those just starting out in e-commerce with a brand new store to those that have large successful D2C brands that run on Shopify. Your store is given an SEO score and you can easily see suggestions to improve your SEO.
A quick look at the reviews this SEO app has received will give you a good indication of just how popular it is and how many stores rely on it for their e-commerce search engine optimization.
Here is a breakdown of the plans and pricing for Plug in SEO:
- Unlimited SEO, Blog, Speed problems checks
- Fix instructions & code
- Automatic email alerts
- Email help & support
$20/month (Plug in SEO Plus)
- Automatic SEO improvements
- Free install
- Instruction videos
- Premium support
- Structured Data (+ full JSON-LD)
- Powerful SEO control
15. SEO Doctor
SEO Doctor is an easy to use Shopify search engine optimization app that connects to some of Google’s most popular offerings, like its PageSpeed Insights and Mobile-Friendly tools to help you make improvements in your store’s technical SEO.
Simply let SEO Doctor analyze your Shopify store and show you its suggestions for improved SEO. You can then make the changes and watch how it impacts your performance in organic search.
Speed and performance are a major focus of this app, and stores with a lot of product images due to many SKUs and variations, like colors, for example, need to properly optimize them. This app walks you through image optimization step-by-step while also making other on-page SEO suggestions.
Here is a breakdown of the plans and pricing for SEO Doctor:
- 50 free usage included
- Manual SEO Audits
- Meta Title Optimization
- Meta Description Optimization
- Image Compression
- Adding Image Alt-text
Try the Pro (Automated) Plan for 5 days free
- Meta title fixing
- Meta desc fixing
- Broken links fixing
- Image alt-text fixing
- Image compression
- Sitemap submission
- Google integration
16. Bulk Image Edit – Image SEO
Bulk Image Edit is hands-down the best SEO app for Shopify when it comes to image optimization. There are so many things related to your images that need to be taken into consideration, and Shopify stores with thousands of products and thousands of images can see major SEO gains by addressing these — and this app helps tremendously.
Bulk Image Edit reduces your image sizes with a single click, reducing their size by more than 50 percent. This helps speed up your store without losing any image quality. The alt-text you assign to each image also helps tell Google what your pages are about, and this will also guide you on proper alt-text optimization for maximum Google visibility.
This Shopify SEO app will also help properly mark-up your images, helping you to rank them in the Google search results. Proper image optimization can help drive a lot of traffic. A lot of consumers search the image results, especially for products like clothes and accessories. Bulk Image Edit will also help ensure your images are all the correct size. There is a free plan and paid plans according to how many image edits you require each month.
Here is a breakdown of the plans and pricing for Bulk Image Edit – Image SEO:
Free (Starter Plan)
- 50 image edits per month
- 1 Active scheduled tasks
- Alt Text (unlimited)
- PNG to JPG
- Resize to Square
- Revert edited images
- 30-day backup
$9.99/month (Basic Plan)
- Starter plan features plus…
- 1000 image edits per month
- 5 scheduled tasks
- Image rename (unlimited)
- Image frame
- 60-day backup
$19.99/month (Professional Plan)
- Basic plan features plus…
- 3000 monthly edits
- Unlimited scheduled tasks
- 90-day backup
$49.99/month (Advanced Plan)
Enterprise plan is available, please see our pricing page
- Professional plan features plus…
- 10000 monthly edits
- 180-day backup
17. SEO ‑ All in One & Auto SEO
SEO ‑ All in One & Auto SEO is a top rated Shopify SEO app that helps you identify potential issues that harm your search performance. By making the changes this app suggests you can rank higher, attract more traffic, and generate more sales.
From product optimization — meta tags, meta descriptions, product page titles, image alt-text — to keyword suggestions, this app has many helpful features all for a low monthly price.
There is an image optimization feature that scans all of your image files and then suggests name-changes based on what will perform better in search and help you attract more organic traffic. Many of the SEO features also have a bulk-optimization mode, helping you to fully optimize your Shopify store in less time.
Here is a breakdown of the plans and pricing for SEO ‑ All in One & Auto SEO:
18. SEOMetriks Marketing Tools
SEOMetriks Marketing Tools is one of the most underrated Shopify SEO apps. It’s priced right and it’s packed with features that go beyond just standard on-page suggestions.
There is a backlink report built-in, which warns you of potentially harmful links pointing at your store, and you can also track rankings for specific keywords — both for your store and your competition.
It’s also one of the only SEO apps for Shopify that focuses on social media, which does play a role in your search performance. The analytics this app provides its users in the dashboard are very in-depth and helpful, especially to those new to SEO and who want to learn as much as possible.
Here is a breakdown of the plans and pricing for SEOMetriks Marketing Tools:
or $6.67/month billed at $80 once per year
Best SEO App for Shopify: Final Thoughts
As you can see there are several SEO apps for Shopify, with many having features that contribute to improving your store’s ranking position in Google’s search results.
Each Shopify store is going to have a different search engine optimization strategy, therefore there isn’t one single best SEO app for Shopify. It really has to do with what your organic search goals are and what type of store you have.
For example, a single-product store is going to rely heavily on blogging and content marketing, targeting keywords that are related to the product they are selling. A large clothing company, on the other hand, might have thousands of items and thousands of images and product descriptions that need to be optimized in order to attract relevant organic traffic on Google.
The only way you will find the best SEO app for Shopify is to fully understand what it is that your particular store needs to focus on to improve its organic search visibility, and then match that need with the Shopify SEO app above that is best-suited to satisfy that need.